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NFL: Celebrations to Come

Brand
Date

May 2024

Description

The NFL's 'Celebrations to Come' features professional athletes Eli Manning and Odell Beckham Jr. in a focused training sequence. The project, conceptualized by Grey New York and produced by Biscuit Filmworks, captures the players running routes and practicing drills within an indoor facility. Utilizing live-action technique and natural light, the footage provides a standard, cinematic look at the preparation behind the professional game. Arcade Edit NY handled the post-production for this sports industry spot.

Style

Horizontal, Cinematic

Techniques

Natural light

Color
Pure White
Crimson
Royal Blue
Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial

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