NFL Born to Play 2024

About

The NFL "Born to Play" campaign leans into an intimate, imaginative narrative that moves between the private, glowing atmosphere of a bedroom and the communal setting of a family dining room. The project captures domestic moments with cinematic lighting, highlighting the contrast between the quiet isolation of a child watching a screen and the bustle of family life. Developed by agency 72andSunny LA, the film utilizes live-action technique to ground the storytelling in a realistic domestic environment. The production was handled by Little Minx with support from TD Afrique, while post-production and visual effects were managed by Method Studios Los Angeles and Company 3 LA. Audio elements were completed by Lime Studios.