Next Packet: Brand Identity
Brand
Date
Feb 2023
Description
Next Packet commissioned a comprehensive brand identity system across print, digital, and mobile touchpoints. The visual identity leverages a distinct color palette of light blue and deep purple, anchored by a minimalist aesthetic and precise typographical hierarchy. Designed by Arndt Benedikt, the identity incorporates 3D render and CGI techniques alongside vector-based motion graphics to visualize cloud computing, data management, and network infrastructure. The collateral includes brochure layouts, business cards, and mobile app interface mockups that maintain a clean, editorial aesthetic through the application of the Neue Montreal and PP Fragment Serif typefaces.
Style
Commercial, Clean, Horizontal, Minimalist
Industries
Background
Solid Colour
Associated creatives
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