Next Packet

Feb 2023

Next Packet establishes a cohesive visual language through this comprehensive brand identity project. Designed by Arndt Benedikt, the system leverages 3D render / CGI elements and precise vector graphics to articulate complex concepts in cloud computing and digital infrastructure. The identity balances deep purple tones with light blue accents, grounding technical network symbols in a minimalist aesthetic. Throughout the rollout, the design system utilizes a structured editorial aesthetic, featuring the Neue Montreal typeface alongside PP Fragment Serif Light. Across mobile UI illustrations and corporate collateral, the project emphasizes clean typography and geometric hierarchy. The visual output translates abstract network processes into a professional identity, anchored by consistent motion graphics and deliberate color application.

Commercial, Clean, Horizontal, Minimalist

Apps & Digital Platforms

Solid Colour