Next Packet Brand Identity 2023

Description

This typographic specimen sheet showcases the PP Fragment Serif Light typeface on a solid light blue background. The composition displays complete uppercase and lowercase alphabets alongside numerals rendered in contrasting black and white weights. Designed by Arndt Benedikt as part of the Brand Identity project for Next Packet, the layout highlights the distinctive serif details and clean editorial aesthetic of the font family. The digital presentation features sharp geometric hierarchy and precise character spacing.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Digital / Display Advertising