Zara: Newborn stories, Fall/Winter 2026
Brand
Date
Oct 2026
Description
Zara presents the Newborn stories Fall/Winter 2026 project, an intimate fashion series centered on parental connection and domestic ease. Captured by photographer Julie Greve, the campaign features model Marjan Jonkman in a series of candid, editorial portraits. The imagery leans into a documentary-like aesthetic, utilizing natural light to highlight the textures of knitwear and casual layering. The project captures quiet, domestic moments, favoring a warm and clean visual style throughout the series.
Style
Vertical
Techniques
Natural light
Industries
Color
Medium Grey
Cream
Background
Living Room
Context
Advertising Campaign
Associated creatives
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