New Balance: Georgie
Brand
Date
Mar 2021
Description
New Balance presents 'Georgie,' a film project centered on movement and endurance. The narrative follows a central figure through shifting environments, contrasting the quiet intensity of an overcast sports field with the high-energy, neon-drenched backdrop of a city at night. Produced by VML New York, the film utilizes a grainy, cinematic visual language that emphasizes the subject's physical focus. Sound design and original scoring by Wave Studios NY support the rhythmic pacing of the live-action sequences, grounding the athlete's performance in both natural and low-light urban settings.
Style
Horizontal, Cinematic, Grainy
Industries
Color
Jet Black
Scarlet
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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