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New Balance Georgie 2021

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This video project titled Georgie for New Balance features a woman with a shaved head engaged in athletic stretching and running. The scenes transition between an overcast, foggy sports field and urban night environments illuminated by glowing lights and vehicle streaks. The subject wears black athletic apparel and red trainers, embodying a focused and determined mood. The visual pacing combines natural lighting outdoors with moody, cinematic low-light urban sequences, creating a dynamic portrayal of athletic performance and endurance.

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Advertising Campaign
Brand Film / Corporate Video