Netflix promotional campaign, 'It's What's Inside: The Game' introduces an interactive experience centered on a fictional body-swapping narrative. Developed by AKQA Australia and AKQA São Paulo, the commercial utilizes live-action techniques to build suspense through a mix of video calls, technical switchboards, and ensemble performances.
The visual approach leans into a moody aesthetic, utilizing shifting colour grades that move between warm tones and deep red lighting. The production features groups of young adults within domestic and studio settings, emphasizing an action-oriented style throughout the creative assets.
