Netflix: It's What's Inside: The Game
Brand
Date
Jun 2025
Description
Netflix promotional campaign, 'It's What's Inside: The Game' introduces an interactive experience centered on a fictional body-swapping narrative. Developed by AKQA Australia and AKQA São Paulo, the commercial utilizes live-action techniques to build suspense through a mix of video calls, technical switchboards, and ensemble performances. The visual approach leans into a moody aesthetic, utilizing shifting colour grades that move between warm tones and deep red lighting. The production features groups of young adults within domestic and studio settings, emphasizing an action-oriented style throughout the creative assets.
Style
Horizontal, Commercial, Action, Moody
Industries
Color
Burgundy
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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