Netflix It's What's Inside: The Game 2025

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This promotional video for Netflix features the project It's What's Inside: The Game, showcasing a fictional body-swapping game with interactive props and an ensemble cast. The visual narrative combines footage of video calls, switchboards with glowing lights and switches, and dramatic character reactions. The colour grading shifts between warm tones and moody red lighting to create a suspenseful atmosphere. Groups of young adults are shown reacting in living room and studio environments. The video highlights creative campaign elements developed by AKQA Australia and AKQA São Paulo.