Net On Net: Street

Brand

Date

Dec 2024

Description

Net On Net's 'Street' campaign is a cinematic commercial that juxtaposes everyday urban life with sudden, large-scale disruption. The narrative follows a woman traversing a European city center before the scene transitions into high-tension chaos, anchored by the presence of a massive, handmade box-style robot moving through the environment. Produced with a focus on immersive world-building, the film utilizes dynamic camerawork and muted, desaturated color grading to heighten the atmospheric stakes. The project features creative development by Forsman & Bodenfors, with production handled by Immigrant and production service by shelter.film, employing live-action techniques augmented by complex VFX.

Style

Horizontal, Action, Cinematic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Forest Green

Beige

Background

Street

Context