Net On Net
Street
Dec 2024
The Net On Net 'Street' commercial for the consumer electronics retailer leans into a high-stakes narrative, capturing a sudden, disruptive event on a city thoroughfare. Centered around a woman navigating a scene interrupted by a large, handmade box-style robot, the project uses a cinematic live-action technique to build tension. Produced with support from Immigrant and shelter.film, the spot highlights the brand's presence in the technology sector through dynamic camerawork. The execution relies on muted, desaturated color grading and extensive VFX to manage the transition from calm observation to a chaotic, smoke-filled street environment.
Horizontal, Action, Cinematic
VFX / visual effects
Consumer Electronics
Street
TVC / TV Commercial
