Nesquik
Rain Delay
May 2026
Nesquik’s 'Rain Delay' campaign presents a quiet, observed moment captured within the confines of a car during a rainy afternoon. The spot, created by agency Red Tettemer O'Connell + Partners, centers on a young boy waiting out a weather-related soccer delay before receiving a bottle of chocolate milk, highlighting a simple interaction between caregiver and child. Produced by Format, the project utilizes a cinematic, live-action technique to ground the narrative in everyday reality. The execution relies on expressive emotional acting and natural lighting to emphasize the textures of the vehicle interior, creating a relatable atmosphere that leans into the nuances of a brief, shared break.
Horizontal, Commercial, Cinematic
Beverages
Hotel Room
TVC / TV Commercial