Neiman Marcus

Oct 2023

Neiman Marcus elevates the stakes for festive visual storytelling with its Holiday 2023 campaign, a high-fashion editorial production that masterfully balances avant-garde art direction with the opulent requirements of luxury fashion. Directed by the visionary duo Scandebergs, the campaign leans into a bold, cinematic aesthetic that defies the traditional tropes of seasonal marketing. By utilizing a saturated monochromatic red color palette, the creative team crafts a world that feels both hyper-real and deeply theatrical. The project draws strength from the meticulous art direction of Tim Flannery, Nic Burdekin, and Lucas Lefler, who transformed studio spaces into elaborate, narrative-driven sets ranging from abstract red voids to the refined interiors of a luxury train car. Anchored by the striking presence of models Jessica Stam, Kerolyn Soares, Paco Dique, and Matthew Bell, the imagery utilizes professional studio strobe lighting to ensure every texture—from shimmering sequins to heavy gold accents—is rendered with razor-sharp precision. This commercial work serves as a masterclass in editorial minimalism amidst maximalist staging, further refined by the sharp eye of stylist Ola Ebiti. Through a sophisticated live-action technique, the campaign captures a sense of modern prestige that feels intentionally removed from the pedestrian, cementing the brand as a leader in the luxury fashion houses segment by bridging the gap between high-end catalog advertising and cinematic art.

Editorial, Commercial, Cinematic

Studio strobe

Luxury Fashion Houses, Fashion