NBC Hidden Homes 2023

Description

This video captures promotional outdoor advertising for the NBC project Hidden Homes, created by agency The Bait Shoppe. Buildings in urban and palm-lined settings are entirely shrouded in large, vividly colored fabric wraps featuring bold white text that asks prospective viewers a direct question. The footage pans across different color iterations of the wrapped structures, including bright purple, vibrant blue, and deep red. Key-shaped graphics and show branding are printed across the fabric surfaces. The sequence highlights large-scale experiential marketing and street-level promotional installations.