The Nami AW 2024 campaign presents a series of vertical editorial compositions that bridge traditional menswear with atmospheric, documentary-style imagery. Photographed by Robin Galiegue under the creative direction of Julien Gallico, the project utilises split-frame techniques to juxtapose clean studio portraiture with outdoor performance shots.
The imagery leans into a narrative of heritage and texture, featuring subjects in traditional Scottish attire, including kilts and tweed jackets, set against industrial facades and minimalist backgrounds. Utilising analogue film and natural light, the campaign highlights the tactile quality of the collection through close-ups of woolen swatches, leatherwork, and ornate furnishings. The branding is consistently applied across the series with bold, centered typography.
