Nami Nami AW 2024 CAMPAIGN 2024

Description

This split-composition campaign image for Nami features a group of five men dressed in traditional Scottish attire, including kilts, blazers, and ties, while playing bagpipes outdoors against a white brick wall. The upper half showcases the musicians actively performing with their instruments, captured by photographer Robin Galiegue with creative direction by Julien Gallico. The lower half of the frame presents a close-up overhead view of a dark green tufted leather armchair with pronounced button tufting. The brand name NAMI appears centrally in bold white typography across the dividing line between the two scenes. The natural lighting and documentary styling emphasize authentic cultural textures and garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Residential Building

Context

Advertising Campaign