NAMESAKE

Jan 2025

The NAMESAKE F/W 25 Men's Lookbook presents a collection defined by sharp tailoring and relaxed proportions, captured through an editorial lens. Photographed and directed by Fabien Montique with creative direction from Steve Hsieh, the imagery balances structured urban geometry with earthy, natural environments. The campaign utilizes a recurring motif of vibrant blue architectural panels, creating stark, graphic frames that contrast against organic outdoor settings and desaturated winter landscapes. Styling by Lawrie Abei emphasizes complex layering, featuring textured houndstooth blazers, utility shorts, and heavy knitwear. Set design by Enzo Selvatici provides the structural foundation for the editorial, while casting by Remi Felipe features models Adam Von Beetzen, Arthur Sury, Jahmal John Baptiste, Li Haoyu, and Thomas LeMaigre. The project maintains a clean, saturated aesthetic throughout, utilizing natural light to highlight garment textures and silhouettes.

Editorial, Vertical, Clean

Designer Fashion

Lookbook