Mucinex
Martha
Brand
ProjectMartha
Date
Jun 2026
Description
Mucinex presents Martha, a documentary-style campaign film produced by GREATERGOOD. The project centers on the perspective of Martha Salmon, a registered nurse, capturing a series of quiet, observational moments within a domestic kitchen and local neighborhood setting. The film utilizes natural light and a live-action technique to establish a clean, grounded visual aesthetic. Sequences transition from intimate interiors to overcast exterior shots of suburban homes and urban skylines, maintaining a consistent documentary tone throughout the narrative.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Jet Black
Pure White
Background
Kitchen
Context
Brand Film / Corporate Video
Associated creatives
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