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Mr Porter: MR PORTER X BRUNELLO CUCINELLI

Brand
Mr Porter
Date

Nov 2025

Description

Mr Porter partners with Brunello Cucinelli for this fashion editorial, highlighting a collection defined by rugged luxury and tactile layering. The series features model Martin Cannavo set against expansive woodland and stone landscapes, emphasizing the interplay between intricate knitwear, structured corduroy, and leather accessories. Photographer Jack Johnstone leans into an earthy, raw aesthetic, utilizing soft natural light to capture the collection's muted ochre and navy palette. With art direction by Charlotte Rayner and hair styling by Paul Donovan, the campaign employs grainy, analogue-inspired textures to ground the high-end apparel within a weathered, outdoor environment.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Context

Advertising Campaign, Lookbook

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