Mr Porter
MR PORTER X BRUNELLO CUCINELLI
Brand
Date
Nov 2025
Description
Mr Porter collaborates with Brunello Cucinelli on a fashion editorial campaign that leans into rugged, outdoor aesthetics. The series highlights high-end knitwear and tailored outerwear, grounded by a consistent, earthy color palette and a natural woodland backdrop. Photographer Jack Johnstone leads the visual execution, capturing model Martin Cannavo amidst stone formations and autumn foliage. With art direction by Charlotte Rayner, the imagery utilizes natural light and grainy, raw textures to emphasise the tactile qualities of the apparel. Paul Donovan provides hair styling for the editorial, which features vertical framing throughout.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Context
Advertising Campaign, Lookbook
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