Mr Porter: Mr Porter – Summer Marketing in Athens

Apr 2024

Mr Porter brings a warm, Mediterranean sensibility to its latest menswear campaign, set against the architectural backdrop of Athens. The series leans into a sun-drenched, editorial aesthetic, capturing a relaxed approach to high-end summer styling. Photographer Valentin Hennequin utilizes high-contrast natural light and chiaroscuro techniques to draw out the tactile details of the collection, from woven leathers to light-washed denims. The project features model Zaram Obasi, with fashion styling by Kristen Neillie and hair styling by Christos Vourlis. The imagery frequently employs an analogue film look, balancing geometric shadows with the organic textures of the cityscape, providing a clean, cohesive visual narrative for the seasonal collection.

Editorial, Vertical, Warm

Analogue / film, Natural light

Advertising Campaign