The AW25 campaign for Moss features model Jason Jules in a series of portraits that emphasize the brand's latest menswear collection. Shot by photographer Simon Lipman, the project leans into a polished, earthy aesthetic that highlights layered winter tailoring, including double-breasted peacoats, pinstripe suits, and knitwear.
Captured with soft directional lighting and a warm color palette, the imagery incorporates subtle analogue film textures and grain to create a refined, understated look. The campaign functions as a cohesive exploration of seasonal textures and structured design.
