Moss: Moss AW25
Brand
Date
Sep 2025
Description
The AW25 campaign for Moss features model Jason Jules in a series of portraits that emphasize the brand's latest menswear collection. Shot by photographer Simon Lipman, the project leans into a polished, earthy aesthetic that highlights layered winter tailoring, including double-breasted peacoats, pinstripe suits, and knitwear. Captured with soft directional lighting and a warm color palette, the imagery incorporates subtle analogue film textures and grain to create a refined, understated look. The campaign functions as a cohesive exploration of seasonal textures and structured design.
Style
Commercial, Warm, Vertical
Techniques
Soft Light
Industries
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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