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Brand
ProjectMoss AW25
Jason Jules posing in a brown wool peacoat, grey beanie, and eyeglasses against a neutral studio backdrop for Moss AW25.

Moss Moss AW25 2025

Associated creatives

Tags

Description

Model Jason Jules poses for the Moss AW25 menswear campaign, captured by photographer Simon Lipman. He is styled in a layered winter ensemble featuring a structured taupe-brown double-breasted wool peacoat, a chocolate brown knit cardigan, an open-collar white dress shirt, and tailored dark pinstripe trousers. Jules wears a pale grey ribbed knit beanie, bold dark-rimmed eyeglasses, and sports a groomed white beard. The portrait utilizes soft directional studio lighting against a warm, subtly textured beige background.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Soft Light

Industries

Menswear

Color

Taupe (40%)
Chocolate (20%)
Off-Black (20%)

Background

Textured Backdrop

Context

Advertising Campaign