Moss: SS25 Wedding/Hire

Feb 2025

Moss presents its SS25 Wedding/Hire collection, a commercial menswear campaign captured by photographer Jonathan Daniel Pryce. The imagery highlights a variety of formalwear looks, spanning classic black tuxedos to contemporary double-breasted suits in taupe, navy, and burgundy. With model Aaron Gatward as the central figure, the project focuses on refined tailoring, fabric texture, and structured silhouettes. Executed with clean, minimalist production, the campaign utilizes soft directional lighting and neutral studio backdrops to emphasize the craftsmanship of the garments. The photography leans into a tactile, polished aesthetic, framing the suiting through a mix of full-length portraits and focused detail shots that showcase herringbone patterns, pinstripes, and windowpane weaves.

Vertical, Commercial, Clean

Soft Light

Advertising Campaign