Moss

Feb 2025

Moss presents its SS25 Wedding/Hire collection through a clean, minimalist campaign that focuses on the precision of contemporary men’s tailoring. Photographed by Jonathan Daniel Pryce, the series features model Aaron Gatward in a range of formalwear, from classic black tuxedos to modern double-breasted suits in taupe, navy, and burgundy. Each frame leans into a polished studio aesthetic, utilising soft, directional lighting to accentuate the texture and weave of the suiting fabrics. The campaign prioritises a clean, architectural approach to menswear, highlighting details such as herringbone patterns, tonal buttons, and structured silhouettes against neutral backdrops.

Vertical, Commercial, Clean

Soft Light

Menswear

Advertising Campaign