Moncler
City of Genius
Brand
ProjectCity of Genius
Date
Nov 2024
Description
Moncler presents City of Genius, a project that transforms the historic London skyline into a large-scale canvas for architectural light projections. The production leans into cinematic motion and low-key lighting to integrate vibrant yellow typography and animated figures onto urban stone surfaces. Captured with drone footage and anchored by atmospheric night-time sequences, the visual narrative shifts from intimate eye-level details to expansive city perspectives. This project was developed by Hotel Creative and Visionaries UK, with ELF handling production, post-production, VFX, and sound design.
Style
Horizontal, Cinematic, Moody
Techniques
Drone footage, VFX / visual effects
Industries
Luxury Fashion Houses
Color
Golden Yellow
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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