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Moncler: City of Genius

Brand
Moncler
Date

Nov 2024

Description

Moncler presents City of Genius, a project exploring urban landscapes through a blend of architectural light projection and cinematic motion. The piece transforms a historic London facade into a canvas for large-scale animated figures and typography, utilizing vibrant yellow hues that contrast against the surrounding street traffic. Produced by ELF with creative input from Hotel Creative and Visionaries UK, the work employs low-key lighting and drone footage to emphasize the scale of the installation. The production utilizes VFX and visual effects to integrate these digital displays onto the stone architecture, framing the city through a moody and cinematic lens.

Style

Horizontal, Cinematic, Moody

Techniques

Drone footage, VFX / visual effects

Industries
Luxury Fashion Houses
Color
Golden Yellow
Jet Black
Background

Street

Context

Brand Film / Corporate Video

Associated creatives

Hotel Creative
Hotel CreativeAgency / Creative
Visionaries UK
Visionaries UKAgency / Creative
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