MMScene: Seoul
Brand
Date
Jul 2025
Description
MMScene presents Seoul, an editorial fashion series captured on location in the South Korean capital. Shot by photographer Leire Cavia, the project documents model Hyun Jin Kang against a backdrop of dense metropolitan streetscapes, modern architectural glass, and industrial concrete textures. The series utilises natural light to foster an observational, documentary-style aesthetic. By contrasting structured tailoring and layered patterns against the chaotic movement of city intersections, the imagery leans into a clean, analogue-inspired editorial mood. The work maintains a consistent, desaturated palette throughout the street-level portraits.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Background
Street
Context
Editorial
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