MMScene
Seoul
Brand
ProjectSeoul
Date
Jul 2025
Description
MMScene presents 'Seoul', a fashion editorial series that captures the intersection of contemporary design and metropolitan street culture. Photographed by Leire Cavia, the project follows model Hyun Jin Kang through various urban environments, from bustling city crosswalks to structured architectural backdrops. The series leans into a documentary aesthetic, utilising natural light to emphasise the interplay between textured fabrics and the concrete environment. The imagery employs an analogue film-inspired look, favouring muted, desaturated tones and clean compositions that document the fluidity of movement within a dense city landscape.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Background
Street
Context
Editorial
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