MMScene

Jul 2026

Boys of Summer channels a raw, sun-drenched aesthetic that captures the essence of youthful camaraderie through a high-fashion lens. This expansive editorial project, spearheaded by creative director and fashion editor Milo de las Heras alongside photographer Alejandro Ramirez, leans into the nostalgia of coastal living with a sophisticated edge. By weaving together candid, lifestyle-focused portraits with controlled, high-end fashion imagery, the team creates a narrative that feels both spontaneous and meticulously crafted. The visual identity of the series relies heavily on natural light, which bathes the subjects in a soft, diffused glow that highlights the textures of skin, denim, and weathered rock faces. Through expert casting led by Numair Asmi, the project brings together a diverse group of models whose interplay against the rocky shorelines and minimalist architectural elements creates a compelling sense of place. Whether capturing intimate, close-up portraits featuring delicate accessories or broader, dynamic group interactions on the sand, the work maintains a consistent editorial feel. With grooming contributions from Cristobal Valero, the subjects present a polished yet authentic look that resonates with the heritage of luxury fashion houses. The result is a series that feels perfectly suited for a premium publication, balancing refined styling with the raw, atmospheric beauty of a day spent by the ocean.

Editorial, Editorial, Vertical, Vertical, Lifestyle, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Fashion