Logo

M&M's: Almost Champions Ring of Comfort

Brand
M&M's
Date

Jan 2024

Description

M&M's presents 'Almost Champions Ring of Comfort,' a cinematic film project developed by BBDO New York. The campaign shifts focus to the experience of professional athletes who narrowly missed the top spot, offering a humorous take on the consolation of second place through the lens of personalized championship-style rings. The production leans into a high-production aesthetic, utilizing cinematic live-action techniques to contrast the grandeur of football stadiums and celebratory fireworks with intimate, controlled indoor sequences. The visual narrative is anchored by dramatic aerial shots and slow motion footage that captures the scale of professional sports environments.

Style

Horizontal, Cinematic

Techniques

Slow motion

Industries
CPG / Packaged Food
Event

Super Bowl

Background

Sports Venue

Context

TVC / TV Commercial

Associated creatives

BBDO New York
BBDO New YorkAgency / Creative
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by