MM6 Maison Margiela

Oct 2023

The collaboration between MM6 Maison Margiela and Salomon features a series of editorial portraits that highlight the integration of technical outdoor gear with deconstructed fashion silhouettes. Creative direction by Heikki Salonen informs the project, which frames both apparel and accessories against a mix of studio and urban backdrops. Photographed by Teitur Ardal, the imagery utilises natural light and soft lighting to document the textured fabrics, utility layering, and experimental tailoring of the collection. The campaign involves models Nikita Stsjolokov and Oudey Egone, with hair styling by Kalle Eklund and makeup by Marie Duhart, emphasizing a clean aesthetic across all compositions.

Editorial, Vertical, Warm, Clean

Natural light

Designer Fashion

Lookbook, Advertising Campaign