MM6 Maison Margiela

Feb 2025

MM6 Maison Margiela’s Spring-Summer Avant-Première 2025 collection campaign leans into an editorial aesthetic characterized by a raw, analogue film texture. The imagery captures the seasonal silhouettes through a lens of contemporary minimalism, moving between structured tailoring in neutral tones and high-contrast, graphic layered compositions. Photographer Marie Valognes collaborates with fashion editor and stylist Léopold Duchemin to anchor the collection in a series of clean, studio-based portraits and candid, workshop-inspired interiors. Set designer Mathilde Vallantin Dulac provides the architectural backdrop for these portraits, utilizing white panels, mirrored surfaces, and workspace elements to emphasize the texture and drape of the garments. With casting directed by Chouaib Arif, the series maintains a consistent focus on the intersection of sharp tailoring and industrial, 1990s-inflected visuals.

Editorial, Vertical, Grainy

Analogue / film

Lookbook