MM6 Maison Margiela

Jun 2025

MM6 Maison Margiela presents the FW Avant-Première 2025 collection through a series of editorial images captured in a structured, outdoor setting. The campaign utilizes a draped white fabric backdrop contrasted against natural grassy environments and lush forest greenery, creating a clean visual narrative that emphasizes garment construction. Creative direction by Heikki Salonen and styling by Léopold Duchemin focus on sharp tailoring and layered textile details, ranging from double-denim ensembles to sophisticated blazers. The project features models Jum Kuochnin and Xie Xinwen, with casting by Arthur Méjean. Captured primarily in soft, diffused natural light, the series leans into an editorial aesthetic that highlights fabric textures and minimalist silhouettes, further defined by analogue film techniques.