MM6 Maison Margiela

Jun 2025

MM6 Maison Margiela presents the FW Avant-Première 2025 collection through a series of editorial images captured in an outdoor, makeshift studio setting. The project highlights sharp tailoring and structured silhouettes, from two-tone denim ensembles to formal blazer pairings, set against a suspended white fabric backdrop and lush green foliage. Creative direction by Heikki Salonen and styling by Léopold Duchemin maintain a focus on clean lines and tactile material contrasts. The editorial leans into minimalist compositions and natural light to showcase the collection's texture and form, incorporating elements of analogue film aesthetics throughout the presentation. Featuring models Jum Kuochnin and Xie Xinwen, the campaign serves as a visual documentation of the brand's latest seasonal offering.