MM6 Maison Margiela

Dec 2023

The MM6 Maison Margiela Holiday 2023 campaign presents a refined exploration of the season's collection through a series of editorial portraits. Photographed by Indigo Lewin under the creative direction of Heikki Salonen, the imagery leans into a minimalist aesthetic, utilizing monochromatic palettes and sharp tailoring to define the silhouettes. The project channels an industrial sensibility, placing models Edwin Tay and Nayonikaa Shetty against backdrops of metal scaffolding, scattered debris, and stark studio environments. Through techniques such as soft light and analogue film, the work maintains a clean, balanced composition that emphasizes the textures of layered garments and structured accessories.

Editorial, Vertical, Clean

Luxury Fashion Houses

Lookbook, Advertising Campaign