MLB Anthem 2024

About

The MLB 'Anthem' commercial spot frames the visceral history of the sport through the perspective of an avid collector and fan. The narrative features a central figure surrounded by archival documents and contract clippings, bridging the gap between historical data and live-action game footage. Produced by Arts & Sciences with creative direction from the team at Wieden+Kennedy Portland, the project leans into a cinematic aesthetic. The piece utilizes warm indoor lighting to anchor the studio-bound scenes, contrasting them with the high-energy intensity of professional baseball play in stadiums. Post-production and VFX were managed by Trafik and Joint, with sound design from Field Day Sound.