MLB Anthem 2024
About
This commercial video for MLB titled Anthem features a middle-aged Black man in a maroon varsity jacket and glasses standing in a room lined with bulletin boards covered in baseball player contract documents, player profiles, and clippings. He watches archival game footage and baseball highlights on a small screen while speaking about unforgettable sporting moments. The spot cuts between his reactions and various baseball sequences including players sliding into base, catching fly balls, and batting in packed stadiums. The warm indoor lighting contrasts with the green turf and blue stadium seats of the game footage. Produced by Arts & Sciences with post-production by Trafik and sound design by Field Day Sound.
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TVC / TV Commercial







