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Miu Miu: Upcycled 2026

Date

May 2026

Description

Miu Miu presents the Upcycled 2026 campaign, an editorial series featuring Suki Waterhouse. The work is captured by photographer Alasdair McLellan, leaning into a clean, studio-led aesthetic. The imagery utilizes soft lighting to emphasize the collection's focus on material texture, from layered leather and canvas to delicate floral embroidery. Across both vertical and horizontal formats, the campaign maintains a commercial sensibility with sharp, deliberate styling.

Style

Clean, Vertical, Editorial

Background

Solid Colour

Context

Advertising Campaign

Associated creatives

Alasdair McLellan
Alasdair McLellanPhotographer
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