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Miu Miu: Spring-Summer 2026 Campaign

Date

Jan 2026

Description

Miu Miu presents its Spring-Summer 2026 campaign, a series of portraits captured by photographer Jamie Hawkesworth. The imagery leverages natural light to frame a collection that emphasizes textural layering, pairing oversized tailoring and knitwear with delicate crochet and intricate crystal embellishments. Styled by Lotta Volkova, the campaign features talent including Olivia Rodrigo, Sateen Besson, Li Gengxi, Suzanne Lindon, Rachel Agbonze, and Amelie Sante. The compositions utilize golden hour illumination and sharp, directional shadows, set against sparse interior spaces that open onto expansive coastal and mountain vistas. These editorial shots highlight the Miu Miu leather goods collection through a consistent, warm aesthetic.

Style

Warm, Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

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