Miu Miu
Spring-Summer 2026 Campaign
Jan 2026
The Miu Miu Spring-Summer 2026 campaign leans into a study of light and texture, captured by photographer Jamie Hawkesworth. Set within sun-drenched interiors, the imagery utilizes natural light and the distinct warmth of the golden hour to frame a collection defined by oversized silhouettes, intricate crochet details, and structured leather accessories. Styling by Lotta Volkova anchors the aesthetic, layering technical materials like fleece and suede against delicate, gem-embellished pieces. The campaign features talent including Li Gengxi, Olivia Rodrigo, Sateen Besson, and Suzanne Lindon, alongside models Rachel Agbonze and Amelie Sante. The execution prioritizes editorial composition, with the golden hour light and hard light techniques creating sharp geometric shadows that contrast with the expansive coastal and mountainous backdrops visible through expansive windows.
Horizontal, Warm, Golden Hour, Editorial
Natural light
Luxury Fashion Houses
Advertising Campaign
