Miu Miu
Prelude 25 Ad Campaign
Jan 2025
The Miu Miu Prelude 25 ad campaign is a masterclass in modern luxury fashion, expertly navigating the intersection of utility and whimsy. Under the seasoned creative direction of Miuccia Prada and Edward Quarmby, the campaign leans into an aesthetic of deliberate complexity, where the art of layering becomes the primary narrative. Photographer Alessio Bolzoni captures these ensembles with a mix of studio strobe lighting and natural light, creating a clean, architectural environment that allows the tactile quality of the clothes to take center stage. Through the lens, models Ro Pinheiro, Jessie Craig, and Xiaohan Chen embody an expression of quiet, contemporary confidence, complemented by the rigorous styling work of Lotta Volkova. The collection is defined by its unexpected juxtapositions—think leather utility rompers paired with silk neck scarves or rugged combat boots softened by gingham cuffs and artisanal charms. These editorial shots, which shift between intimate portraiture and full-length commercial lifestyle imagery, emphasize the structural integrity of the garments. With hair by Holli Smith and makeup by Yadim, the look remains consistently sharp, focusing on the refined textures of the quilted leather handbags and varied fabric weights. It is a sophisticated, minimalist statement that reinforces the brand's identity as a house that finds beauty in the structured, the layered, and the impeccably curated, all while maintaining an accessible, high-fashion edge.
Editorial, Commercial, Editorial, Commercial
Studio strobe, Natural light
Luxury Fashion Houses, Fashion
