Miu Miu

May 2025

The Miu Miu x New Balance 2025 campaign features athlete Coco Gauff in a series of studio portraits that highlight the collaboration between the luxury house and the sportswear label. The project leans into a minimalist aesthetic, pairing athletic silhouettes with elevated technical details across a range of tennis-inspired apparel and footwear. Photographed by Alessio Bolzoni with fashion styling by Lotta Volkova, the campaign uses clean, directional lighting to focus on the textures of nylon windbreakers, pleated skirts, and layered knitwear. The imagery utilizes a consistent neutral background and polished studio techniques to maintain a refined, editorial feel.

Vertical, Commercial, Clean, Editorial

Sportswear

White Seamless

Advertising Campaign