Miu Miu
Miu Miu Upcycled by Catherine Martin 2025 Campaign
May 2025
The Miu Miu Upcycled by Catherine Martin 2025 campaign explores the intersection of classical aesthetic and contemporary reconstruction. Featuring a collaborative design effort between Miuccia Prada and Catherine Martin, the imagery showcases the collection within ornate, stately environments ranging from historic estate interiors to rustic stone courtyards. Photographed by Michella Bredahl with art direction by Edward Quarmby, the campaign relies on natural light and an editorial approach to highlight textural details. The visuals capture a nostalgic tone, utilising an analogue film aesthetic to ground the layered slip dresses, knitwear, and reconstructed separates. Fashion editing by Lotta Volkova emphasises the eclectic styling, juxtaposing lace-trimmed garments with sporty accessories. The project features performances from actors Diana Silvers, Callina Liang, and Jasmin Savoy Brown, alongside models Betsy Gaghan, Eli Langer, Sam Davis, Sanique Dill, and Yura Romaniuk. Casting was overseen by Ashley Brokaw, with beauty direction by hair stylist Holli Smith and makeup artist Thomas De Kluyver.
Associated creatives
