Miu Miu: Miu Miu S/S 24

Oct 2023

The Miu Miu Spring/Summer 2024 campaign captures the intersection of collegiate utility and refined luxury. Under the creative direction of Miuccia Prada, the editorial series leans into a stark, minimalist aesthetic, characterized by clean lines and intimate, direct-flash photography. The imagery focuses on the tactile nature of the collection, highlighting artisanal leather goods and layered, textured apparel against neutral, architectural backdrops. Photographer Marco Lessi utilizes hard, directional lighting to emphasize sharp silhouettes and intricate garment details, from brogues to embossed handbags. The visual narrative is defined by Lotta Volkova’s styling, which incorporates slicked, wet-look hair by Guido Palau and dewy makeup by Pat McGrath. Featuring talents such as Gigi Hadid and Troye Sivan, the campaign maintains a consistent vertical editorial format that underscores the polished, utilitarian spirit of the season.

Editorial, Vertical, Clean

Flash

Advertising Campaign