Miu Miu

Oct 2023

The Miu Miu Spring/Summer 2024 campaign presents a focused study in texture and minimalist framing. Under the creative direction of Miuccia Prada, the luxury fashion house delivers a series of editorial portraits that pair structured, utility-inspired apparel with classic accessories. The imagery utilizes a clean aesthetic, relying on hard directional lighting and direct flash to accentuate the interplay of canvas, leather, and layered fabrics. Captured by photographer Marco Lessi, the campaign features a cast including Gigi Hadid and Troye Sivan. The styling, led by Lotta Volkova, leans into a cohesive visual language defined by wet-look hair by Guido Palau and natural, polished makeup by Pat McGrath. Whether highlighting the collaboration with Church's on signature monk strap brogues or documenting the nuanced layering of collars and textured outerwear, the work maintains a distinct editorial sensibility through its vertical orientation and austere studio backgrounds.

Editorial, Vertical, Clean

Flash

Luxury Fashion Houses

Advertising Campaign