Miu Miu

Feb 2025

The Miu Miu S/S 2025 campaign presents a series of portraits captured by photographer and director Lengua. The collection leans into a minimalist aesthetic, utilizing a clean studio environment and domestic interiors to highlight the textures and silhouettes of the seasonal collection. Art direction by Edward Quarmby and styling by Lotta Volkova define the visual approach, which centers on crisp directional lighting and the interplay of shadows against stark surfaces. The series features actors Eliot Sumner, Joey King, and Liu Haocun, alongside models Lena Mantler and Sunday Rose Kidman Urban. The execution relies on an editorial sensibility and the warmth of natural light, occasionally punctuated by the aesthetic qualities of analogue film.

Vertical, Clean, Editorial, Warm

Luxury Fashion Houses

White Seamless

Advertising Campaign