Miu Miu: Miu Miu S/S 2025 Campaign

Feb 2025

The Miu Miu S/S 2025 campaign presents a series of portraits captured by photographer and director Lengua. The collection leans into a minimalist aesthetic, utilizing a restrained palette of stark studio walls and warm, directional light to frame the collection's seasonal textures. Art directed by Edward Quarmby with styling by Lotta Volkova, the campaign features a cast including Eliot Sumner, Joey King, Liu Haocun, Lena Mantler, and Sunday Rose Kidman Urban. The execution favours a clean, high-end editorial focus, often employing sharp shadows and natural light to emphasize the silhouettes of the apparel and accessories. The production was overseen by producer Alexis Piqueras.

Vertical, Clean, Editorial, Warm

White Seamless

Advertising Campaign