Miu Miu

Jul 2025

The Miu Miu Qixi 2025 campaign, designed by Miuccia Prada, presents a series of editorial portraits that lean into an intimate, observational aesthetic. Captured by photographer Coco Wu, the series features model Ruiqi Jiang in a collection of layered, preppy silhouettes and textured outerwear that define the brand's current seasonal direction. Fashion editor and stylist Lotta Volkova anchors the visuals, balancing structured leather jackets and grey wool tailoring with refined accessories. The imagery employs clean, soft natural light to emphasize the materiality of the collection against minimalist, domestic bedroom backdrops. Hair styling by Shiori Takahashi and makeup by Vassilis Theotokis complete the composition, focusing on a polished and understated look.

Editorial, Clean

Luxury Fashion Houses

Advertising Campaign