Miu Miu: Miu Miu Qixi 2025 Campaign

Jul 2025

The Miu Miu Qixi 2025 campaign explores a domestic and intimate atmosphere through a series of editorial images. Captured by photographer Coco Wu, the series leans into a minimalist aesthetic, utilizing natural light and clean compositions to highlight the seasonal collection. Fashion editor Lotta Volkova styles the campaign with a focus on layered silhouettes, featuring grey pinstripe jackets, puffer outerwear, and argyle knitwear paired with leather accessories. The work maintains a refined, observational quality, with hair styling by Shiori Takahashi and makeup by Vassilis Theotokis emphasizing a natural look. Model Ruiqi Jiang features prominently throughout the campaign, framed within domestic settings and soft, earthy environments.

Editorial, Clean

Advertising Campaign