Miu Miu: Miu Miu L’Eté 2025 collection
May 2025
The Miu Miu L’Eté 2025 collection campaign presents a curated series of still-life compositions highlighting the season's accessories. Through a lens of tactile refinement, the project explores the interplay between craftsmanship and environment, placing bags, footwear, and small leather goods against antique upholstered furniture, lush garden settings, and rich textile backgrounds. Captured by photographer Eduard Sanchez Ribot, the imagery leans into a balance of natural daylight and soft, diffused studio lighting to emphasize varied material textures—from canvas and suede to patent leather and straw. With art direction by Edward Quarmby and fashion styling by Lotta Volkova, the campaign creates a cohesive visual narrative that centers on the intricate details of the collection, including debossed logos, artisanal leather weaves, and metallic hardware.
Vertical, Commercial, Tactile
Soft Light
Advertising Campaign
