Miu Miu

May 2025

The Miu Miu L’Eté 2025 campaign explores the tactile intersection of luxury accessories and vintage furniture. Photographed by Eduard Sanchez Ribot with art direction by Edward Quarmby, the series features a curated selection of bags, footwear, and summer essentials arranged against antique armchairs and plush textiles. Styling by Lotta Volkova highlights the intricate materials—ranging from patent and suede to woven canvas and crochet—set against deep navy velvet and patterned upholstery. The composition leans into interplay between soft, diffused lighting and crisp directional sun, creating a clean, commercial aesthetic that emphasizes material quality and graphic detail.

Vertical, Commercial, Tactile

Soft Light

Bags & Accessories

Advertising Campaign