Miu Miu: Miu Miu Holiday 2025 Campaign

Dec 2025

The Miu Miu Holiday 2025 campaign explores the brand’s seasonal collection through a series of cinematic vignettes. Featuring a cast that includes Gigi Hadid, Dede Mansro, and Xiao Wen Ju, the project highlights layered outerwear and accessories against a backdrop of rustic stone architecture and quiet domestic spaces. Directed and photographed by Angela Hill with casting by Ashley Brokaw, the campaign employs a nostalgic aesthetic. The production leans into analogue film techniques, utilizing prominent grain and muted color grading to establish an atmospheric tone. Styled by Lotta Volkova under the creative direction of Miuccia Prada, the project captures the collection’s textures within a live-action, natural light environment.

Vertical, Cinematic, Grainy, Nostalgic

Analogue / film

House

Advertising Campaign