Miu Miu presents its Holiday 2025 campaign, a series of fashion editorial images that lean into an intimate, atmospheric aesthetic. Photographed by Angela Hill and styled by Lotta Volkova, the campaign features models including Gigi Hadid, Ju Xiaowen, Dede Mansro, and Viola Sharp.
The imagery captures a grounded, textured perspective, utilizing natural light and an earthy color palette across both interior and exterior settings. The subjects are positioned against rustic architectural elements, such as exposed stone fireplaces and leaded glass windows, which help to anchor the collection's focus on layered garments and refined accessories. Captured with a grainy, analogue film sensibility, the project prioritizes raw fabric textures and candid compositions.
