Miu Miu

Apr 2024

For the Miu Miu Spring 2024 handbag campaign, creative director Edward Quarmby and photographer Steven Meisel masterfully synthesize the brand's penchant for playful sophistication with a sharp, high-fashion sensibility. The campaign leans into editorial minimalism, utilizing a series of controlled studio strobe setups and painterly gradient backgrounds to frame Gigi Hadid as the central, evocative anchor of the collection. The imagery pivots between polished, commercial studio portraiture and surreal still-life compositions where vibrant quilted matelassé leather handbags are nestled among mossy surfaces, grapes, and vintage props. Stylist Lotta Volkova leans into a nostalgic 1940s-inspired aesthetic, outfitting Hadid in soft, vintage-style waves and bold makeup, while Mary Howard’s set design introduces cinematic textures—from velvet cushions to overflowing floral vessels—that anchor the accessories in a distinctively layered, storytelling environment. This project moves beyond mere product display, using editorial techniques to create a cohesive, tactile narrative that celebrates the intricate stitching and gold-toned branding of the latest collection. By balancing the raw geometry of the bags against soft, diffused lighting and rich color palettes, the campaign cements Miu Miu’s status at the intersection of heritage fashion and contemporary art, resulting in an output that feels both curated and effortlessly high-end.

Editorial, Vertical, Vertical, Commercial, Commercial, Vertical, Commercial

Studio strobe, Studio strobe

Bags & Accessories, Bags & Accessories, Fashion, Fashion