Miu Miu
Fall 2025 Ad Campaign
Jul 2025
The Miu Miu Fall 2025 ad campaign is a masterclass in textures, seamlessly blending the structured elegance of luxury fashion with an intimate, approachable lifestyle sensibility. Under the creative direction of Miuccia Prada, the project explores a rich interplay of materials—from glossy patent leather and intricate knits to plush shearling and layered wools—against a backdrop of minimalist studio spaces. The visual narrative is defined by a deliberate use of natural light and studio strobe, which together elevate the tactile quality of the collection’s autumnal palette. Featuring a diverse cast including Kylie Jenner, Myha’la, and Lou Doillon, the imagery leans into a clean, editorial minimalism that allows the playful yet sophisticated styling by Lotta Volkova to take center stage. Photographed by Lengua, the campaign utilizes a recurring motif of light-toned wood paneling and monochromatic pink textures, creating a cohesive, architectural environment that anchors the eccentric layering and oversized silhouettes. By alternating between direct, symmetrical portraiture and evocative lifestyle shots, the project captures the distinct Miu Miu attitude—one that balances polished commercial precision with an effortless, almost spontaneous creative flair. This high-fashion endeavor serves as a quintessential example of how precise lighting and thoughtful environmental design can transform a standard portrait session into a captivating, high-impact seasonal campaign that resonates with both industry insiders and contemporary audiences.
Editorial, Vertical, Commercial
Natural light
Luxury Fashion Houses, Fashion
