Milanuncios

Jan 2026

Milanuncios introduces 'What You Need 1', a commercial campaign highlighting the digital marketplace platform. The film takes place within a residential storage room, where a collection of second-hand items—including surfboards, bicycles, and fitness equipment—are organized on industrial shelving units. The production, led by agency Monks Madrid, integrates digital marketplace overlays directly into the scene to show active listings, prices, and seller profiles. Utilizing a live-action technique with warm, directional lighting, the narrative focuses on the process of decluttering and transitioning unused household goods through the Milanuncios platform. Sound design for the project was provided by La Panadería.

Horizontal, Commercial, Warm, Clean

E-commerce Platforms

Garage

TVC / TV Commercial