Mihara Yasuhiro

Sep 2025

The Maison Mihara Yasuhiro Autumn/Winter 2025-26 campaign, captured by photographer Jumbo Tsui, presents a collection of images that lean into a raw, urban aesthetic. The series balances commercial fashion photography with editorial sensibilities, utilizing an expansive range of natural light and desaturated color palettes across both concrete industrial settings and open coastal landscapes. The imagery showcases the collection’s focus on oversized silhouettes, heavy textures, and playful styling, from shaggy garments and washed denim to distinct accessories. Techniques such as minimalist framing and clean typography overlays maintain a consistent visual identity throughout the series, creating a cohesive narrative within the designer fashion space.

Vertical, Editorial

Natural light

Designer Fashion

Advertising Campaign