Mihara Yasuhiro

Sep 2025

Maison Mihara Yasuhiro's Autumn/Winter 2025-26 campaign presents a series of portraits and full-body shots that blend industrial urbanism with expansive coastal landscapes. Captured by photographer Jumbo Tsui, the series features oversized silhouettes, heavy texturing, and deliberate layering across a variety of outdoor and architectural settings. The campaign leans into a desaturated palette, juxtaposing the raw concrete and asphalt of city environments with the muted earthy tones of dune-side meadows. The imagery employs natural light and occasional flash, with styling that includes fishnet hosiery, angular eyewear, and eclectic accessories. The composition consistently integrates a centered white framed logo with typography in both English and Japanese, maintaining a clean, graphic consistency throughout the collection. The resulting aesthetic reads as both minimalist and editorial, focusing on the interplay between the models and their weathered surroundings.

Vertical, Editorial

Natural light

Designer Fashion

Advertising Campaign