Michelob ULTRA: The Singer
Brand
Date
Sep 2022
Description
Michelob ULTRA presents 'The Singer,' a commercial campaign focused on the intersection of social connection and leisure. The spot features a group gathering around a bonfire at dusk, transitioning from the cool tones of twilight into the vibrant orange glow of an open fire. Crafted by Wieden+Kennedy New York, the film leans into a cinematic, live-action technique to depict the gathering on a sandy shoreline. Music and sound design are provided by SoStereo, underscoring the relaxed atmosphere of the scene.
Style
Horizontal, Cinematic, Cool
Industries
Color
Jet Black
Burnt Orange
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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