Description

This commercial video for Michelob ULTRA titled The Singer captures a group of people gathering around a glowing beach bonfire at dusk. The scenes feature individuals relaxing on sandy shores, holding beverage bottles and cans while interacting near the warm firelight. The cool ambient dusk lighting contrasts with the warm orange glow of the flames. The video concludes with a brand title card displaying product details and the slogan work hard at keeping things light.