Michaels
Create the world you want to live in
Brand
Date
Mar 2026
Description
Michaels showcases a range of creative pursuits in its latest campaign, 'Create the World You Want to Live In.' The commercial highlights a variety of makers engaged in sewing, baking, painting, and crafting, positioning the retailer as a central hub for individual and community creativity. The film, produced by agency OBERLAND, moves through a series of residential and studio environments. By utilizing a live-action technique and warm, natural lighting, the piece establishes a playful and inviting atmosphere across every scene.
Style
Horizontal, Commercial, playful, Warm
Industries
Specialty Retailers
Context
TVC / TV Commercial
Associated creatives
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